LA Croix Ad Series

A 3-part series of posters for La Croix Sparkling Water, focused on photography and editing.

I wanted to design these with a vintage aesthetic, like they were full page ads in an old magazine. The direction was for them to feel like posters for some kind of vacation, rather than just advertising a drink.

Edit Process

Because my lighting setup wasn’t the best (a lamp on my desk combined with a white screen on my computer), most of the work was editing in Photoshop.

I started with color adjustments and adding more exaggerated highlights, and finalized with some halftone textures and even more highlights.